Today, I was driving through a small community outside of Nashville called Smithville and was brought to brake lights at the site of the oversignage at one of those check to cash credit places. In all, the small 1400 square foot home on a 50×100 lot had 44 signs on its grounds. An additional six signs were on the main highway. On the road behind the house, all five telephone polls were lined with with signs, for a whopping 72 signs for this one, tiny place. So, how is your house “signed?”While this display of sign gluttony made my skin crawl, it has amazing implications for how we drive buyers to our home inventory today. This many signs in real life draws the wrong kind of attention; however, if we were to make those same type of “every where you turn and look” signs on the internet for a home, wouldn’t that be great?
The 2009 Survey of Homebuyers reported that a whopping 89% of all home buyers start their search on the internet. I know no homes in the Nashville market that are listed publicly on the MLS that aren’t on at least the basic websites, but did you realize there is an art to getting your home found on the internet? It’s not as simple as putting it in the MLS and waiting for the magic elves to do their cyber job.
Additionally, there are mathematically formulas for checking analytics, statistics, web behaviors and traffic to quantitatively futurecast how and when your home will sell. I’ve been working on several of those formulas for years now, since there is no standard national model and think I’ve almost got it perfected.
